Packages beat hourly because clients buy outcomes, not appointments. Here's how to structure and price them.
A package should promise a destination over a period — e.g., "12 weeks to a confident first 90 days as a new manager." The outcome and timeframe justify the price far better than a session count.
Decide session frequency and length, what support happens between sessions (messaging, accountability), and any resources included. Clients pay for the whole container — structure plus access — not just the calls.
A simple, mid, and premium option lets clients self-select and anchors the middle as the obvious choice. Don't overwhelm — three is plenty.
Price to the value of the outcome and to a number you can say without apologizing. If it feels slightly uncomfortable, you're probably close. Undercharging signals low confidence and attracts worse clients.
Every batch of results and testimonials earns the next price increase. Bundle your package into one clear offer using how to write a coaching offer, and see market context in how much life coaches charge.