You can overthink the "business" part for months. Don't. Here's the minimum setup to take money and coach well — everything else is optional polish.
A single packaged offer with a named outcome, format, and price beats a menu of options. Build it with how to write a coaching offer.
A scheduling link and a payment method are enough to start. You do not need a custom website or an app to take your first client.
A short coaching agreement covering scope (coaching, not therapy — see the difference), package terms, cancellation, and confidentiality protects both sides.
Have a consistent flow: check-in, focus, insight, commitment, accountability. Reliability is what turns first clients into referrals.
Video calls, notes, and between-session messaging cover most of it — see online coaching tools. Keep the stack small; more software won't get you clients.
The business only exists when someone pays. Point your energy at getting your first clients before perfecting logos and funnels.