With no testimonials, pricing feels like a guess — so most new coaches either give it away or freeze. Here's a way to set a real first price you can defend and raise.
Clients don't buy hours, they buy a result — more energy, a landed promotion, a calmer home. Anchor your price to the value of that outcome, not to how new you are. "I'm just starting" is a story in your head; the client only cares whether you can help them get where they want to go.
Hourly pricing caps your income and makes clients watch the clock. A package (e.g. six sessions over three months toward a specific goal) sells the transformation and lets you charge for the whole journey. It also filters for people who are serious about changing, not just booking a chat.
Pick a price that makes you slightly nervous to say out loud — that's usually close to right. Too cheap signals low value and attracts tire-kickers; too high with zero proof stalls you. A first package that's a real commitment for the client, said without flinching, is the sweet spot.
Your first price is a starting line, not a ceiling. After each 2–3 clients and a couple of solid results, nudge the price up. This builds proof and confidence together, and within a handful of clients you'll be charging what felt impossible at the start — because now you can back it up.